Future Market Insights (FMI) has a new report — “Herbal Beauty Products Market: Europe & Asia Pacific Industry Analysis and Opportunity Assessment, 2016-2026”. The herbal beauty products market in Europe & Asia Pacific is expected to register a CAGR of 3.7% during the forecast period.

The Europe & Asia Pacific herbal beauty products market has been segmented into hair care, skin care, fragrance and oral care. Among all segments, skin care represents the highest value share of 45.7% in 2016 and expected to remain dominant over the forecast period.

Consumer Demand is Fueling Growth

Several factors are fueling growth, including a rise in consumer preferences for “clean label” beauty products, as well as an increasing awareness of the benefits of herbal and natural ingredients.

The report also indicates that consumers are increasingly opting for “greener” products owing to presence of toxic ingredients in synthetic cosmetic products, which are known to cause various adverse effects. Consumers are also more informed about the benefits of using herbal products through promotions, ads and social media.

This increasing consumer demand for eco-friendly personal care products has prompted companies to enter into the herbal and natural personal care products market and develop new and advanced products.

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